MANILA – Haier Philippines hosted its much-anticipated Dealer Convention 2025 at the prestigious Conrad Hotel Manila on March 7, 2025. Under the theme "New Era of Smart Living," the event highlighted Haier's commitment to innovation, excellence, and strengthening business partnerships.
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| The convention saw the attendance of 350 distinguished guests, including Haier's valued business partners, key industry leaders, and government representatives. |
The convention welcomed keynote speakers from esteemed organizations such as TRS Research (TRSR), the Philippine Trade Training Center, and the Department of Information and Communication Technology (DICT). Their participation underscored the significance of Haier’s impact on the home appliance industry and the ever-evolving landscape of smart living solutions.
Notable keynote speakers included Mr. Paul G. Tuason, who shared insights about IoT-powered smart homes; Ms. Ma. Fe J. Avila, who discussed digitalization in trade and retail; and Mr. Jun Rodriguez, who provided an overview of market trends for home appliances in the Philippines.
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| HAIER Brand Ambassador - Pia Alonzo Wurtzbach and PBA Players |
One of the event's major highlights was the comprehensive product exhibition, where Haier Philippines showcased its latest high-end innovations across various categories. Attendees explored an impressive lineup of refrigerators, gas ranges, televisions, air conditioners, washing machines, freezers, and commercial air conditioners, each embodying Haier's superior technology and user-centric design.
The exhibition allowed partners to witness firsthand the strength and superiority of Haier’s high-end brand.
Adding excitement to the event, the convention featured a special guest appearance by Ms. Pia Wurtzbach, the official Brand Ambassador of Haier Philippines. The former Miss Universe shared her enthusiasm for partnering with Haier Appliances, emphasizing how Haier’s smart and high-quality home solutions align perfectly with modern living. Pia highlighted how Haier's products bring convenience, style, and efficiency to every household.
Additionally, Philippine Basketball Association (PBA) players graced the event, as Haier is the official home solutions partner of the PBA. The players engaged with attendees, sharing their personal experiences on how Haier appliances have contributed to their everyday comfort and convenience, whether through energy-efficient cooling technology or advanced laundry solutions. Their testimonials further reinforced Haier’s reputation as a trusted home appliance brand for both athletes and families alike.
A key highlight of the event was the Product Experience Zone Tour, where business partners had the opportunity to experience Haier's advanced technology in real time.
Through hands-on demonstrations, guests explored the latest innovations like the new SMART Chill series refrigerators that’s devoted to preserve freshness of food at its best and give the best cooling experience. The Visual Odyssey of Haier TV that would shape the future of television, the launching of Haier air conditioner’s new UV Cool Premium and UV Cool AI Voice that can be activated via voice command, new all-electric range cooker combining cutting-edge technology and sleek design, and the newest product of washing machines with Color AI and Wi-Fi ready capabilities.
The interactive experience reinforced Haier's dedication to bringing intelligent and high-quality home solutions to the market, truly embodying its tagline, "More Creation, More Possibilities."
During the convention, Haier Philippines CEO Mr. Xuhong Yan shared updates on Haier’s achievements, highlighting its global leadership in home appliances. Operating in over 200 countries and regions worldwide, Haier has maintained the No. 1 market position in Asia and North America.
“Haier continues to drive innovation and excellence in home solutions. We look forward to strengthening our partnerships and opening a new chapter of growth together," said Mr. Yan.
The event also featured an exciting series of award presentations recognizing Haier’s top-performing business partners. The High-end Product Transformation Award, Market Leadership Award, and Market Breakthrough Award were given to outstanding partners who contributed significantly to Haier’s success. These recognitions reinforced Haier’s appreciation for its partners' dedication and commitment to growth.
To further add to the event’s excitement, attendees participated in lucky draws and raffles, with winners receiving premium Haier appliances. The evening ended on a high note with a grand lucky draw and a spectacular closing performance featuring LED dancers and fairies, leaving a lasting impression on all attendees.
As Haier Philippines continues its high-end transformation strategy, the Dealer Convention 2025 serves as a powerful platform to inspire collaboration, showcase innovation, and celebrate achievements.
The event left a lasting impression on attendees, reaffirming Haier’s commitment to leading the industry and delivering cutting-edge smart living solutions.
With a strong vision for the future, Haier Philippines is set to drive forward, bringing its partners and customers into a new era of smart living—one that is defined by innovation, quality, and excellence. "More Creation, More Possibilities" continues to be at the heart of Haier’s mission, inspiring limitless innovation for homes and businesses alike.
— The Summit Express
