MANILA, Philippines – Vice Ganda's "And The Breadwinner Is..." continues to lead the 2024 Metro Manila Film Festival (MMFF) with reported earnings of Php 270 million as of January 3, 2025.
Sources said the performance of the MMFF 2024 is not comparable to previous year in terms of total gross. Latest gross of the ten official entries is nearly Php 600 million only.
In 2023, Marian Rivera and Dingdong Dantes' "Rewind" raked in Php 815 million in its domestic box office sales. The MMFF total earnings were around Php 1.2 billion in two weeks run.
Following the calls from the public and movie enthusiasts, MMFF organizers decided to extend the theatrical run of its official entries until January 14, 2025 in select cinemas.
“We, at the MMFF, are overwhelmed with the continued support of the public for the festival’s 50th edition. Due to public clamor, we have decided to extend the theatrical run of the MMFF movies to further showcase the locally produced films that are truly impressive and artistically excellent,” Metropolitan Manila Development Authority chairman Atty. Don Artes said on Monday, January 6.
The festival is supposed to end on Tuesday, January 7.
SEE ALSO: FULL LIST: Winners, MMFF 2024 awards night
With this extension, the MMFF is hoping to achieve at least Php 800 million in total gross before the filmfest ends.
Meanwhile, reports said the second placer in the box-office already earned Php 100M while the 10th slot only earned around Php 4 million.
While there's no official announcement yet of the topgrossers, reports revealed that "And The Breadwinner Is...", "The Kingdom" and "Espantaho" are the front-runners in box-office.
It claims that "And The Breadwinner Is..." tops the ranking while "The Kingdom" is consistent on second spot.
Trailing behind in fourth to fifth positions are "Green Bones", and "Uninvited", whose box office figures are in close competition.
Other entries in the MMFF 2024 are "Strange Frequencies: Taiwan Killer Hospital", "Topakk", "Hold Me Close", "My Future You" and "Isang Himala."
In the previous festivals, MMFF committee agreed not to reveal the figures and rankings of the top grossers, leaving it to the prerogative of the producers to do so.
The organizers are also expected to release the official figures and rankings at the end of the festival on January 14.
— The Summit Express
