MANILA, Philippines - Fly Ace Corporation, one of the leading food and beverage consumer goods companies in the country today, celebrated two decades of success for its canned food line JOLLY on Tuesday, July 11. The inspiring milestone was bannered by the grand unveiling of its newest celebrity endorser, the “Phenomenal Star” Maine Mendoza.
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| The "Endorsement Queen" Maine Mendoza unveiled as JOLLY's new ambassador |
According to Fly Ace, Mendoza was chosen as the brand ambassador because of her fun-loving spirit, bubbly personality, as well as inspirational achievements in life.
“When we were looking for the next celebrity ambassador for JOLLY, we wanted to make sure that her personality matched the brand’s personality, which, well, a jolly person,” AVP for Marketing Abigail Ng-Reyes said.
Family legacy and accomplishments
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| From left: Fly Ace Corporation President Lucio L. Cochanco, Jr., Dubsmash Queen Maine Mendoza as newest endorser, Ramon Daez, Gen. Manager and Abigail Ng-Reyes, AVP for Marketing. |
The once humble family enterprise in Binondo rose to become a top-of-the-mind canned vegetables and fruits brand of choice among consumers in the Philippines. Today, it is recognized as the market leader by Kantar Media in JOLLY Mushroom and JOLLY Corn categories.
"As a brand, JOLLY is a name that is not only synonymous to high quality and affordable homegrown goodness, but one that is built on a family’s legacy of hard work, perseverance, and integrity," the company statement reads.
Apart from consistent brand leadership, JOLLY has achieved impressive strides throughout the years. Highlights of which include: the highly successful JOLLY University, the brand’s campus-wide culinary search and food business/entrepreneurship training program for the youth; a Guinness World Record attempt for the Largest Serving of Sautéed Mushrooms during History Con 2016 at the World Trade Center in Pasay City, and a digital library of creating easy to prepare, cost efficient recipes through the Jolly Eats Facebook Page.
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| The complete JOLLY Food Line. |
Fly Ace started as a small family business owned by Ederlina and Lucio Cochanco, Sr. in 1993. JOLLY Food Line was born as the company entered a new era of progress under its second-generation owners in 1997.
