MANILA, Philippines - ABS-CBN, the leading TV network in the country, officially launched today, November 6, 2013 the most awaited Christmas Station ID 2013. The Christmas SID video has a theme "Magkasama Tayo sa Kwento ng Pasko" and is now available online.
ABS-CBN said that this year's theme is all about reality, genuine emotions and stories close to the hearts of ABS-CBN and our Kapamilya stars.
"In celebration of the 60th anniversary of Philippine Television, we'd like to focus the spotlight on our audience whose lives we mirror, whose stories ignited our passion... the reason for our existence.", ABS-CBN said in a statement.
"This Christmas, we pay tribute to different Filipinos, whose inspiring stories have touched the hearts of our Kapamilya stars."
"This Christmas, we pay tribute to different Filipinos, whose inspiring stories have touched the hearts of our Kapamilya stars. The Christmas SID becomes a vehicle to share these stories to Filipinos here and across the globe. It also becomes an opportunity to highlight the bond that we have forged with our audience through the years. The theme song Magkasama Tayo sa Kwento ng Pasko, becomes a metaphor symbolizing our shared history with the Filipino people and the meaningful memories we have made together."
In the station ID (SID), there are 7 stories that were meticulously researched by the team of the Creative Communications Management division of ABS-CBN. For each story, an artist was chosen based on who would best help tell their touching true-to-life tales.
Brilliant artists collaborate for the newest Christmas Station ID: Robert Labayen for the lyrics, Jumbo "Bojam" De Belen for the music with Peewee Gonzales and Melo Saliendra directed the recording. Meanwhile, PhilPop 2013 winners Thyro Alfaro and Yumi Lacsamana also have participation for the music video.
For several years, the songs featured in ABS-CBN's Christmas station IDs have become big hits among Filipinos during the holidays.
Some of the Kapamilya network' Christmas station ID that inspired Filipinos are "Bro, Ikaw ang Star ng Pasko," the Kapamilya network's Christmas theme song in 2009; "Ngayong Pasko Magniningning ang Pilipino" (2010), which took on the themes of community and dreams; and "Da Best ang Pasko ng Pilipino" (2011), which highlighted the thriving relationships between overseas Filipino wokers (OFW) and their families despite great distances; and “Lumiliwanag ang Mundo sa Kwento ng Pasko” (2012), which highlighted how the Filipino spirit always shines through despite the many calamities that have hit the country.
ABS-CBN said that this year's theme is all about reality, genuine emotions and stories close to the hearts of ABS-CBN and our Kapamilya stars.
"In celebration of the 60th anniversary of Philippine Television, we'd like to focus the spotlight on our audience whose lives we mirror, whose stories ignited our passion... the reason for our existence.", ABS-CBN said in a statement.
"This Christmas, we pay tribute to different Filipinos, whose inspiring stories have touched the hearts of our Kapamilya stars."
"This Christmas, we pay tribute to different Filipinos, whose inspiring stories have touched the hearts of our Kapamilya stars. The Christmas SID becomes a vehicle to share these stories to Filipinos here and across the globe. It also becomes an opportunity to highlight the bond that we have forged with our audience through the years. The theme song Magkasama Tayo sa Kwento ng Pasko, becomes a metaphor symbolizing our shared history with the Filipino people and the meaningful memories we have made together."
In the station ID (SID), there are 7 stories that were meticulously researched by the team of the Creative Communications Management division of ABS-CBN. For each story, an artist was chosen based on who would best help tell their touching true-to-life tales.
Brilliant artists collaborate for the newest Christmas Station ID: Robert Labayen for the lyrics, Jumbo "Bojam" De Belen for the music with Peewee Gonzales and Melo Saliendra directed the recording. Meanwhile, PhilPop 2013 winners Thyro Alfaro and Yumi Lacsamana also have participation for the music video.
For several years, the songs featured in ABS-CBN's Christmas station IDs have become big hits among Filipinos during the holidays.
Some of the Kapamilya network' Christmas station ID that inspired Filipinos are "Bro, Ikaw ang Star ng Pasko," the Kapamilya network's Christmas theme song in 2009; "Ngayong Pasko Magniningning ang Pilipino" (2010), which took on the themes of community and dreams; and "Da Best ang Pasko ng Pilipino" (2011), which highlighted the thriving relationships between overseas Filipino wokers (OFW) and their families despite great distances; and “Lumiliwanag ang Mundo sa Kwento ng Pasko” (2012), which highlighted how the Filipino spirit always shines through despite the many calamities that have hit the country.
